
The Arbor Way
OUR STORY
Two people from completely different worlds found common purpose in the same question: How do we help people understand themselves so they can serve others better? One brought decades of law enforcement leadership—shaped by high‑stakes decision‑making, training officers, and building resilient teams. The other carried a deep passion for health and human dynamics and a lifelong commitment to helping people navigate the world with confidence and emotional clarity. When their paths crossed, they found commonality through their wellness expertise, and realized the MBTI and the STRONG framework could bridge both missions. This approach equips people with the tools to communicate, collaborate, grow and thrive. Together, they created The Arbor Coaching Group, an organization rooted in the belief that understanding personality and drive isn’t just a professional advantage—it’s a human one, capable of transforming families, classrooms, agencies, and entire communities. This is growth, simplified.
DONAVAN D. COX
Co-founder | Principal Consultant | Leadership Development & Team Optimization
Leveraging over 30 years of combined experience across military service, law enforcement leadership, and corporate development, I build high-performance cultures at the intersection of operational readiness and executive excellence. As an entrepreneur, curriculum architect, and Certified MBTI Practitioner, I translate tactical decision-making, behavioral assessments, and performance psychology into scalable systems that elevate leadership and drive measurable ROI. Grounded in a "Whole Person" approach to resilience, burnout reduction, and extreme accountability, I empower both public safety agencies and corporate boardrooms to harness cognitive diversity, navigate complex change, and sustain elite performance under pressure.
Troy A. Richardson
Co-founder | Principal Consultant | Strategic Leadership & Human Optimization
For over two decades, I have bridged the gap between human potential and strategic execution—empowering executive leaders and organizations to drive high-performance growth while cultivating resilient, human-centered workplace cultures. Operating at the intersection of performance science, behavioral health, and operational strategy, I partner with executive teams to build cohesive, high-trust environments through crisis de-escalation, emotional intelligence, and sustainable burnout-prevention systems. By integrating the Strong Interest Inventory framework with targeted behavioral analysis, I unlock what truly drives individuals—aligning innate passions and cognitive strengths with business objectives to maximize communication, accelerate leadership development, and deliver measurable, long-term organizational impact.
Our Values
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Self‑Awareness — We believe meaningful growth begins with understanding one’s natural strengths, preferences, and potential.
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Cognitive Diversity — We honor and elevate diverse thinking styles as essential to stronger teams, healthier communities, and more inclusive environments.
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Purposeful Growth — We support individuals in developing clarity, confidence, and resilience as they move toward the next chapter of their lives.
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Integrity — We operate with honesty, transparency, and respect, ensuring every client feels seen, supported, and valued.
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Empowerment — We equip individuals with tools and insights that help them make informed, intentional decisions about their personal and professional paths.
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Lifelong Learning — We foster curiosity and continuous development, encouraging clients to evolve and adapt as they pursue meaningful goals.
Growth. Simplified.









